Privacy Policy and Cookies

Privacy Policy


The kind of information we collect:

Sierra Lago Resort & Spa collects information from our guests and visitors to our websites in order to provide a service that meets your needs. Information may be collected for the following purposes:

(i) to complete reservation or information requests, (ii) for the purchase of products or service, (iii) to register for partner programs, (iv) to send job applications (v) to respond to communications that are sent (eg, surveys, promotional offers, or reservation confirmations), (vi) to meet your personal preferences, (vii) to complete applications for services or recommendations that we offer, (viii) to work with third parties, including collecting information for public use from social event websites, to help us better understand your interests and deliver a more personalized service, (ix) to be able to use our applications on your electronic devices, or (x) to facilitate sending a message to an email of a friend, if desired.

The type of personal information we collect may include your name, address and personal and professional email addresses, phone numbers and fax numbers, credit card details, date of birth, gender and information related to your lifestyle, such as room preferences, leisure activities, names and ages of children, and other useful information necessary to fulfill special requests (eg. certain health conditions that require special room accommodations).

Sierra Lago Resort & Spa may also collect information that is not considered personally identifiable, such as your use of our websites, communication preferences, travel habits, integrated data related to your lodgings and responses to promotional offers and surveys.

Note that, to better protect your information, you should not include information related to your credit card in electronic communication unless it is specifically requested in order to process a reservation or transaction on our websites or brand in our customer service centers.

Collection and use

Sierra Lago Resort & Spa openly promises to provide information regarding the collection and use of information of persons who provide us with the people who visit and use our websites, products and services. As standard practice we do not ask for information unless we need it or intend to use it. Some of the main reasons we collect information include:

- to provide services such as processing a transaction (eg. making a reservation, fulfilling a request for information)

- to send marketing communications that relate to products and services offered by Sierra Lago Resort & Spa, our strategic partners and other trusted third parties.

- to conduct market research via surveys so as to better meet your needs, improve the quality of our websites and your stay in our hotels, and other communication activities, advertising or promotional campaigns.

You can choose not to receive commercial emails or surveys from Sierra Lago Resort & Spa at any time by clicking on the link included in all our communications or by contacting us directly if you do not wish to receive emails or direct marketing surveys or telemarketing. Click here to see the update communication preferences in the Contact Us section of this Privacy Statement. You always have the choice not to submit your INFORMATION or to decide what communications you want from us. However, doing so may cause certain transactions to become affected. For example, not providing a name will prevent the processing of reservations.

Processing and disclosure

In most cases, the information you provide is added to our database locally or internationally. As standard practice, Sierra Lago Resort & Spa does not sell, rent, or give physical possession of our database to third parties outside the Sierra Lago Resort & Spa system. However, Sierra Lago Resort & Spa may disclose your personal data to other people in the situations listed below:

- When we have your consent.

- In situations where it is necessary to transfer your personal data in order to provide products or services you want (eg, a vacation package).

- When companies or service providers that perform business activities on behalf of Sierra Lago Resort & Spa (eg. Processing credit cards, customer service, market research administration or management services database) require this information.

- In the event that Sierra Lago Resort & Spa is merged or acquired by another company.

- To comply with the requirements of legal or regulatory obligations set out by applicable law or owing to a warrant or subpoena.

- In case of emergency such as saving a life, preserving a person's health or property.

In the event that Sierra Lago Resort & Spa share the information in the terms indicated above, they will seek to limit the scope of the data supplied to that necessary for carrying out the specific function. Unless otherwise precluded by a legal process, we require third parties to protect your information and comply with the laws and regulations for the protection of personal data.


As part of our commitment to keeping you informed, we may send correspondence or emails, communicating by phone or other means to notify you of new products and services Sierra Lago Resort & Spa is offering, plus upcoming special offers, events, enhancements, or other relevant information that may be of interest. You have the option not to stop receiving all of these communications from Sierra Lago Resort & Spa, either by following the directions included in our emails or other communications or by communicating directly with Sierra Lago Resort & Spa.

Our intention is to keep all our guests and visitors informed and equally able to take advantage of the benefits offered Sierra Lago Resort & Spa and its strategic partners. However, if you reside outside the United States, certain regulations on data protection may require us to obtain your permission to send you information you have not requested.

In some cases, your consent may be implied from the nature of the service requested or transaction undertaken. As an example, Sierra Lago Resort & Spa may collect and use information that you voluntarily give us, as well as behavior data or information gathered globally. Also, we will be deemed to have consented to receive those communications necessary to complete the transactions and provide the services requested.

In certain cases, we will request your explicit consent to collect information considered confidential subject to certain data protection laws (eg, information revealing racial or ethnic origin, political opinions, or health conditions).

You may object to Sierra Lago Resort & Spa revealing your information to third parties except when: (i) retained service providers need to deliver services on behalf of Sierra Lago Resort & Spa, (ii) the law seeks disclosure; ( iii) the disclosure is necessary for reasons of public interest, legal or national, (iv) the disclosure is necessary to protect vital interests of the host, (v) the information is collected from publicly available sources, (vi) disclosure is for retrospective processing of information for statistical or historical purposes or to improve the experiences of our customers or (vii) where a supervisory authority (such as a defender of privacy rights, a data protection authority or similar authority) permits such disclosure.

Access to personally identifiable information

In order to ensure that your information is accurate and updated, we urge you to regularly review and update information as appropriate (for example, in the event of a change of address or email address or if you want to add other communication systems so we can get in touch with you). In an effort to prevent unauthorized disclosure of your information, you may be asked to provide a proof of your identity (or another test) along with a completed application.

Occasionally, it may happen that information requested to be deleted, is retained in certain files for a period of time in order to properly resolve any dispute or to resolve a problem. Also, some information may be kept indefinitely in back up files or in log files due to technical constraints, or financial or legal requirements. Therefore, you can not always expect all your information to be completely removed from our database according to your request.

Refer to the appropriate contact information listed below to contact us if you wish to update your communication preferences, be removed from our marketing list or to ask a question or send general request.


Sierra Lago Resort & Spa recognizes the importance of securing your information and constantly reviewing and enhancing our security standards and procedures whether technical, physical or logical. All websites and servers owned by Sierra Lago Resort & Spa have safety measures to help protect your information from accidents, loss, misuse, unauthorized or unlawful access, disclosure or alteration while under our control. Although there is no "guaranteed security" on or off the Internet, we protect your information using technical security measures, as well as appropriate administrative and procedural measures, among which are password controls, "firewalls" (and use of up to 256-bit encryption based on a Class 3 Digital Certificate issued by VeriSign, Inc. This allows us to use Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking attempts while in transit).



Online technologies

Cookies are used by Sierra Lago Resort & Spa to evaluate visits to the website in order to improve the experience offered. In technical terms, cookies are a packet of data that is sent between the Internet server and browser in order to identify the user and evaluate their access to the website. The small “cookie” file is transferred to your computer when you visit the website. Any transferred cookies only contain the information that Sierra Lago Resort & Spa sends to your computer. Even though the cookies help us to identify your computer, no private data can be read with the cookies. If you wish to deactivate the cookies function, you may do so by changing the settings on your browser. However, by deactivating the cookies, your experience of the website may be diminished as you may not be able to see all the features displayed correctly or access some functions.

By using our website you accept our use of cookies.

Sierra Lago Resort & Spa and its business partners may use cookies and web beacons to collect information about you while visiting our web sites. A "cookie" is a small text file sent to your browser from a web server and stored on the hard drive of your computer. Cookies Sierra Lago Resort & Spa a unique identifier assigned to the team that, in turn, becomes your identification card whenever you visit a website of Sierra Lago Resort & Spa.

Cookies were designed to save you time because they help us to provide a customized experience without having to remind us of your preferences each time you visit our websites. Cookies Sierra Lago Resort & Spa are not designed to damage your files or to read the information that you stored on the hard drive of your computer.

Cookies can also help us provide you with a personalized online service in the following ways:

- Remember your username and password for future visits, meaning easier and faster login.

- Ensure that you have the appropriate frames and content.

- Ensure you receive all the information requested.

- To help provide communications that are relevant and related to your interests and location.

Cookies Sierra Lago Resort & Spa is limited to our web sites only and are not designed to follow you while surfing the Internet once you have left the websites belonging to Sierra Lago Resort & Spa. We track the usage of our websites in order to meet their needs in the best way and to help so that in the future can find information more easily. Note that in addition to the Sierra Lago Resort & Spa "cookies", it is possible that third parties may place cookies on your computer's hard disk. Sierra Lago Resort & Spa is not responsible for the presence or absence of third party cookies or of their functions, technological practices they might use in relation to their cookies.

If you prefer not to enjoy the benefits offered by "cookies" you can set the preferences of your Internet browser to treat these cookies in different ways. Depending on the type of browser you use, you can set your browser so that: (i) you are prompted to accept or reject cookies individually or (ii) avoid accepting any cookies. You should consult the supplier or manufacturer of your web browser for specific details about cookie related security. However, you should also consider that rejecting cookies might hinder the realization of certain transactions on our web sites and our ability to recognize your browser from one visit to the next.

In addition, Sierra Lago Resort & Spa uses web beacons to count the number of people visiting certain websites. The information we collect with these markers is used generally and does not contain any personal information. Sierra Lago Resort & Spa can use this information to improve marketing programs and content.

We also work with suppliers and marketing partners that help us send custom advertising and to produce content that we believe will be of interest. These vendors and other partners include advertisers, advertising agencies, advertising networks, specialists in market segmentation and exchange of data, analytics providers, and other similar providers. These partners and vendors may use cookies and Web bookmarks to collect information about your online activity (eg, the sites and pages you have visited at Sierra Lago Resort & Spa sites and other sites) in order to help Sierra Lake Resort & Spa (and in some cases, external advertisers) to send personalized content or advertising to a site.

For example, if you visit a Sierra Lago Resort & Spa and see one of our hotels or are reserving a hotel room, you may later see an advertisement when you visit our other website. It is possible that we may ask one of those providers to send our advertising to consumers whose online behavior patterns on sites that are not Sierra Lago Resort & Spa indicate they might be interested in traveling. In other cases, we make special arrangements with certain advertisers that we think may be of interest to visitors to our website. These advertisers are allowed to send messages mentioning both brands (eg, Sierra Lago Resort & Spa and brand advertiser) directly to consumers who have visited our web pages.

Links to other websites

In order to anticipate your needs, Sierra Lago Resort & Spa offers links to other websites for your benefit and information. Sierra Lago Resort & Spa is not responsible for the content presented by or contained in any independent website, including, without limitation, any advertising claims or marketing practices. While Sierra Lago Resort & Spa will protect the information found on the websites it owns and operates, we can not control nor assume any responsibility for the privacy policies of third party websites, including websites owned or controlled by independent franchisees and other owners of hotel, resort, timeshare or residential properties that may use the brand name of Sierra Lago Resort & Spa or web sites not controlled or authorized by Sierra Lago Resort & Spa. The third-party websites that are accessed through links on our websites have privacy practices and data collection, as well as various security measures. We assume no responsibility for the practices, policies and security measures implemented by third parties on their websites. You are urged to contact them directly to ask about their privacy practices, policies and security measures before disclosing any INFORMATION. We Recommend that you review the privacy policies and statements relating to linked web sites to understand how those websites collect, manage and store information.


Sierra Lago Resort & Spa does not try to obtain or wish to receive data directly from minors. However, we cannot always determine the age of persons who access and use our websites. In the event that a minor (defined according to the criteria established by applicable law) provides us with your data without the consent of their parents or guardians, we encourage the parent or guardian to contact us and ask that this information be removed and that the subscription made by the minor be cancelled for all future commercial communications from Sierra Lago Resort & Spa.


For questions or suggestions regarding our data privacy practices or regarding this Privacy Statement, or if you want to update, modify or cancel any marketing communications from Sierra Lago Resort & Spa, you can contact us using any of the methods listed below:

By email

Contact Sierra Lago Resort Mascota