Firenze Award 
TAFER Rewards
Register now to start saving
Register today and join our TAFER Rewards, the easy way to save on luxury vacations in paradise. TAFER Rewards is an exclusive loyalty program offered by Sierra Lago Resort & Spa, which is part of the acclaimed Tafer Hotels & Resorts collection.
As our most valued guests, you will enjoy a number of benefits including special deals with the lowest prices, advanced notice of promotions.
Up to 8% off, members exclusive rate
Added Benefits
YOUR LOYALTY IS REWARDED
Instant Discount
Premium Wifi*
Complimentary Bottle of Wine (2)
Welcome amenity (2)
Flexible Check-In/Check-Out (4)
Room Upgrade (3)
Levels
How it Works
Our loyalty program invites members to experience rewards in travel, so that you can do more of what you love and reap the benefits!
When you sign up for the loyalty program, you automatically become a member. Our three-tier loyalty program gives you even more perks when you stay 31 nights or more. The more you stay, the more rewards you’ll earn.
0 to 15 nights
As a Gold Member, you will receive the following benefits:
- Exclusive rates: Enjoy an additional 5% off on exclusive member rates.
- Early access to special sales: Get a head start on fantastic deals with priority access to special sales.
16 to 30 nights
As a Platinum Member, the benefits that you get include:
- Exclusive rates: Enjoy an additional 7% off on exclusive member rates
- Early access to special sales: Get a head start on fantastic deals with priority access to special sales
- Welcome Amenity: Chocolate-covered strawberries upon arrival, once per stay (2)
- Complimentary Bottle of Wine: Enjoy a bottle of our selected wine upon arrival, once per stay (2)
- Flexible Check-In/Check-Out (4)
- Room Upgrade on arrival (4)
31 nights or more
As a valued Diamond Member, you can unlock even more special perks, including:
- Exclusive rates: Relish an additional 8% off on exclusive member rates
- Early access to special sales: Gain privileged insights into premium deals with priority access to special sales
- Welcome Amenity: Chocolate-covered strawberries upon arrival, once per stay (2)
- Premium WI-FI: Stay connected with high-speed internet throughout your stay
- Complimentary Bottle of Wine: Enjoy a bottle of our selected wine upon arrival, once per stay (2)
- Flexible Check-In/Check-Out (4)
- Cabin Upgrade on arrival (4)
Why you should book directly with us
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Lowest public prices guaranteed
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Travel specialists provide personalized assistance
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No hidden commissions
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Use a safe and secure platform
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Exclusive luxury standards assured
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A choice of locations (Puerto Vallarta, Cancun, Cabo)
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Receive our newsletter
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First in line for exclusive promotions on luxury vacations
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Extra instant discount (1)
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Welcome Amenity (2)
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Complimentary Bottle of Wine (2)
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Flexible Check-In/Check-Out (4)
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Cabin Upgrade on arrival (4)
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TAFER Rewards is completely free to join, all you need to do is sign up and go on vacation, and we will reward you for doing what you love most, enjoying a spectacular vacation escape!
First in Line for Promotions
You will receive advance notice of our promotions, so you can be the first in line to enjoy exclusive discounts and limited-time offers
Instant Discount
As a TAFER Rewards member, you are guaranteed to always get the lowest possible rate for your vacation, and enjoy additional savings on published discounted prices.
Start enjoying the benefits of TAFER Rewards
Frequently Asked Questions
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Why do I have to log in again with my previous mail account?
We’re currently migrating all our current TAFER Rewards members into a new web platform to further improve your overall online experience. By logging in with your original mail account, we’ll be able to link all of your historic data from the previous page into our new platform, keeping your membership program status and benefits intact in the process.
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Do I have to create an another TAFER Rewards account to access?
Yes, it is necessary to re-register and create a new password. Even though you need to set up a new account, rest assured that you will not lose the nights accumulated from your previous account; everything will be linked to your new account. We continue to work on it to ensure a seamless transition.
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Will I lose my previous TAFER Rewards level tier or benefits when login in?
Not at all. Everything will remain exactly the same as you already have it on your TAFER Rewards account.
Luxury Collection
Tailor your vacations to suit your mood and travel companions. Choose from any of the leisure properties in the Tafer Hotels & Resorts’ collection in Puerto Vallarta, Cancun, Los Cabos and the Sierra Madre Mountains.
Garza Blanca Puerto Vallarta
Garza Blanca Los Cabos
Garza Blanca Cancun
Villa del Palmar Cancun
Sierra Lago
Terms and conditions
- Not valid for promotions from vacation clubs where you are required to qualify and attend a sales presentation or rates that depend on membership (paid or otherwise), examples of which include, but are not limited to Grupon, RueLala, Hoteltravel.com, etc. Not valid for groups or weddings.
- The welcome amenity, bottle of wine, and room upgrade are offered once per stay and upon arrival.
- Room upgrades correspond to the next cabin category and are subject to availability.
- Flexible check-in/check-out is subject to availability.
